About us
Hello and welcome to Ipa The Brand, founded by Hiba Al Bustami in 2021.
The name' Ipa ' has always been dear to my heart, bringing back memories of love and laughter, it came about one day, when my baby cousin couldn’t pronounce my name and would say Ipa!. This soon became a signature brand of mine across my content creation, bringing to life ipaslookbook, a social media platform that brought together many of my passions, from fashion beauty and lifestyle.
I am now very excited to embark on this new adventure with my amazing audience, bringing to you hand picked items expressing my personal interest in fashion and how it can liberate and self-express every individual.
Ipa The Brand, is an online store, celebrating women by creating an empowering style for them, there is something special for everyone. The pieces are selected to shine on their own or create layering effects, offering looks that are effortless from day to night.
All products available are limited as each collection is handpicked based on the season to offer a unique experience for the beauty wearing it. At Ipa the brand we always aim to bring to our customers the best quality and style while also keeping in mind our earth and how we can minimize the effects of fast fashion. Ipa the brand was created to make amazing women like you feel empowered and strong in their everyday lives.
At Ipa the brand we are always working on expanding our retail selection to offer a dynamic range of products. We support both established and emerging designers who positively will contribute to our business ethics and merchandise style. If you would like to join our community please send your look book to hello@ipathebrand.com